Blindsided
How to spot the next breakthrough that will change your business forever.
Jim Harris

A New Brand World
8 Principles for Achieving Brand Leadership in the
21st Century.
Scott Bedbury

Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know.
Philip Kotler

The Fall of Advertising and the Rise of PR
Al Ries and Laura Ries

Differentiate Or Die
Survival in our Era of Killer Competition.
Jack Trout

Walk the Talk
...And Get the Results You Want.
Eric Harvey and Al Lucia

Who Says Elephants Can't Dance?
Inside IBM’s Historic Turnaround.
Louis V. Gerstner

Drilling for Gold
How Corporations Can Successfully Market to
Small Business.
John Warrillow